Rooted in China, Growing our presence in Southeast Asia
Paramount & JTR Strengthen Regional Presence Through On-Site Enterprise Engagement
With deep, long-established operations across Southeast Asia, Paramount continues to expand its regional footprint by unlocking high-end engineering channels and delivering localized, climate-ready material solutions. Recently, Terry (Export General Manager), Zuo Shuyong (Vice General Manager Malaysia), Noni (Regional Sales Manager), and Zhang Wei (Vice General Manager Indonesia) embarked on a multi-country visit to Indonesia, Malaysia, and Singapore. Their mission: connect directly with leading enterprises, showcase Paramount’s material advantages, and deepen cross-border collaboration for future landmark developments.
01 Cushman & Wakefield
As one of the world’s top commercial real estate service providers, Cushman & Wakefield plays a major role in shaping Indonesia’s premium commercial and mixed-use developments.
To support long-term material needs for upcoming landmark projects, Paramount introduced:
- Yieh Phui (China) steel
- Shieldteck PVF steel
- Keetoen high-performance roofing membrane
These materials offer exceptional fade resistance, self-cleaning performance, and strong anti-corrosion capabilities — ideal for Indonesia’s hot, humid climate and coastal environments.
As a global top commercial real estate service provider, Cushman & Wakefield specializes in development consulting, asset management, project master planning, material specification and property valuation, with deep experience in premium commercial landmarks and mixed-use complexes across Indonesia. To meet long-term material requirements for high-end landmark and mixed-use developments, Paramount presented Yieh Phui (China) steel, Shieldteck PVF steel and Keetoen high-performance roofing membrane. These materials deliver superior fade resistance, self-cleaning properties and robust anti-corrosion performance, perfectly suited to Indonesia’s hot, humid climate and coastal salt-laden air.
02 TTW Indonesia
TTW Indonesia is a national leader in structural and civil engineering consultancy, known for strict technical standards and a portfolio of major landmark projects. Paramount presented Shieldteck PVF steel and Keetoen, demonstrating how both materials meet TTW’s demanding criteria for weather resilience, structural compatibility, and long-term performance in Indonesia’s tropical coastal conditions.
03 Wiratman Group
Wiratman Group is one of Indonesia’s most established engineering consulting firms, covering architecture, structural engineering, energy, transportation, municipal works, and environmental assessment. Paramount showcased Shieldteck PVF steel and Keetoen, highlighting their extended lifespan and minimal maintenance requirements — key advantages for large-scale infrastructure projects exposed to harsh tropical climates.
04 Karunia Minconsult Indonesia
Karunia Minconsult provides engineering consulting and full-life-cycle project management for infrastructure and energy developments across Southeast Asia, especially for overseas-funded and Chinese-invested projects. For mining, new energy, environmental, and cross-border infrastructure projects, Paramount proposed customized industrial material packages built around:
- Yieh Phui (China) steel
- Shieldteck PVF steel
- Keetoen roofing membrane
These materials deliver long-term corrosion resistance, heat tolerance, and anti-aging performance — ensuring stable aesthetics and reduced maintenance over decades.
05 RSP Architects
RSP Architects is an internationally recognized architectural practice, with its Malaysian division specializing in premium commercial, and luxury residential design. Paramount introduced Shieldteck PVF steel as a top-tier façade material for tropical environments, offering long-term color stability and strong resistance to humidity and coastal corrosion. The team also presented Keetoen, known for its durability, puncture resistance, and year-round flexibility.
06 Penang Product Exchange Meeting
Paramount engaged with Penang’s local building materials exchange platform, which connects developers, contractors, and suppliers across northern Malaysia. By showcasing Yieh Phui (China) steel, Shieldteck PVF steel, and Keetoen, Paramount expanded its distribution channels and strengthened its presence in Penang’s industrial and commercial real estate sectors.
07 CBRE Singapore
CBRE, a Fortune 500 global real estate leader, oversees major office, industrial park, mixed-use, and increasingly data-center developments across Singapore and SEA region. The Singapore division places strong emphasis on data-center solutions and turnkey project delivery, ensuring seamless execution from planning to operation. During the visit, Paramount recommended Yieh Phui (China) steel, Shieldteck PVF steel, and Keetoen for Singapore’s premium office, industrial, and data-center projects. These materials align with local sustainability standards while offering long-term durability, corrosion resistance, and minimal maintenance — key requirements for high-performance facilities.
Localized Service Hubs Power Paramount’s Southeast Asian Growth
Our Core Strengths in Overseas Expansion
PART 01 — Regional Subsidiaries Delivering On-Site Support
PT Paramount Metal Trading serves as our primary operational base in Southeast Asia, offering deep expertise in Indonesian customs clearance, local construction regulations, and tropical coastal project environments. Its localized capabilities ensure smooth project execution and fast response for partners across Indonesia.
Jiutai Resources Sdn. Bhd. functions as a strategic regional hub for Malaysia and Singapore. Supported by strong fabrication partners, Jiutai delivers rapid, customized material solutions for design firms, contractors, and developers — accelerating Paramount’s market expansion throughout both countries.
PART 02 — Authorized Premium Supply Chain with Global Quality Standards
Paramount holds national first-tier distribution rights for Yieh Phui (China), a globally recognized steel manufacturer whose products are used by top-tier clients and exported to over 20 countries across Europe, the Americas, and Southeast Asia.
Yieh Phui’s product range meets the stringent requirements of Southeast Asia’s landmark commercial buildings, critical infrastructure, and renewable energy projects — ensuring consistent quality, durability, and long-term performance.
PART 03 — Customized Material Solutions for Southeast Asia’s Climate
Paramount delivers tailored material specifications engineered for Southeast Asia’s extreme tropical conditions — intense heat, high humidity, coastal salt exposure, and severe acid rain. Shieldteck PVF steel and Keetoen membrane offer outstanding weather resistance, long-lasting exterior performance, extended asset lifespans, and significantly reduced maintenance costs. These solutions are designed to help developers build smarter, more durable, and more cost-efficient projects.
Across Indonesia, Malaysia, and Singapore, every meeting centered on tailored product recommendations aligned with each partner’s core business needs. Industry leaders praised Paramount’s brand reliability, superior material performance, climate-specific product range, and integrated service model — establishing a strong foundation for long-term cooperation.
Paramount remains committed to sustained overseas growth. We continue to strengthen relationships with leading design studios, engineering consultancies, and project management firms to promote cost-effective, ultra-durable solutions including Yieh Phui (China) steel, Shieldteck PVF steel, and Keetoen for flagship regional developments.
Looking ahead, Paramount will further deepen its regional presence. With premium materials, customized design support, and dedicated technical service at the core, we aim to collaborate with top local enterprises to deliver landmark, high-quality construction projects. Our goal is to showcase the exceptional quality of Chinese building materials and create mutually beneficial, growth-driven partnerships across Southeast Asia.
